Avicii vs Nicky Romero's "I Could Be The One" Music Video Review ***SPOILERS***

This music video manages to be both riotous and poignant.  It weaves between banal adult reality and hyperactive hedonism to such an extent, that there's really no way of telling if the main subject's fantasies are only just that - mere fantasy or reliving a tropical abandon on a recently taken holiday.  A tropical abandon that through a myriad of miniature existential crises becomes quite clear is not an escapist life style for our subject but her actual preferred lifestyle choice.

The main subject is a rather "thick girl" who's portrayed as both conservative to the point of dour and as an eccentric sexy leopard lady:

Too, too many times, especially in music videos, a woman's appearance is limited to only being sexy or beautiful (or just naked).  So it's reeeaaalllllly super refreshing to see a female portrayed as multidimensional and not just by her choice in appropriately themed dress.  She's dissatisfied, bored with her so-called office "peers", reeeaalllllly horny, a sexual aggressor even when getting it doggy style (you know, that's how she wanted it), spontaneous, rebellious, funny, inconsiderate, acts on self empowerment to self actualize, she is after-all, a free spirit.  As her "To Do List" so aptly spells out for us:

Some could even say that her character is acting just as emboldened as a man.   

There is a direct reference to being quixotic when she's dancing in front of windmills and perhaps it is this very characteristic that brings her such misery in her droll workday life.  She's a dreamer and her listless job does not reward this attribute in her, but instead punishes her for it.  Her therapist gives her no real advice or insight, just increases the dosage on her anti-depressants when she confides that, she feels like she's "trapped in someone else's master plan".  (She is, and that plan is embedded in someone else's plan that was an outdated vision of someone else's master plan and so on and so forth with all the embedded layers until it's a clusterfuck we all partake in daily, wandering and wondering just as aimlessly as the lady in this music video).  

All of this enforced meaningless of course drives her to going a bit low-key postal at the office, in one of thee best, "I don't give a fuck" scenes of all time:

However it all ultimately just serves as a precautionary tale when after she finally storms out of the office, books a one way ticket to Barbados, and gets smashed literally one nanosecond later by a"2 Late - Rush Delivery" truck.  

No Aesop Fable, sure, but still a very raw lesson: sometimes by not risking living life to its fullest your punishment is to die slow, sometimes by risking living life to its fullest your punishment will be to die quickly, but either way, the outcome is the same.  None of us are getting out of here alive.  So it is truly up to our own individual free wills to choose--do we live as others may have us live and risk the life that could be or do we risk tossing what others would rather have us do in order to fully embrace life?

It's a tough choice sometimes, I know.  But I also know this is probably one of my more favorite music videos that I've seen in a very long time, so without further adieu, I present to you the music video for "I Could Be The One."